Press Release — Toongabbie House ‘Talks’ For Sale.
TOONGABBIE, October 19, 2012
Toongabbie House ‘Talks’ For Sale.
In a striking sales tactic, a Toongabbie house will ‘talk’ online with potential buyers using a new social networking site for real estate.
Elders Toongabbie will use Housenet.com.au, a social media site just for property, to sell a Toongabbie house by offering live online chats with the vendor .
In a major industry innovation, the Housenet social network allows for vendors to create an interactive page for their property, where they can blog and chat anonymously with possible purchasers.
Jhai Mitchell, Elders Toongabbie’s social media marketer explains: “For the sale of 19a Bulli Rd Toongabbie, we’ve created a page on Housenet called ‘Toongabbie House’. We’re conducting a series of live chat events at set times with the vendor, who will sit anonymously behind the page.
“So in effect, the Toongabbie House will ‘talk’ online with potential buyers. It’s a great opportunity for the public & potential buyers to connect with the owner, and get a better insight into what makes the property so special.”
The ‘talking’ Toongabbie house is just one example of a new movement towards social real estate, according to Housenet CEO, Darren Moffatt.
“Over the last few years, social media has played an increasing role in property sales, but it’s been very fragmented and difficult to manage for agents, and has delivered mixed results for vendors.
“Housenet solves this with an integrated platform of blogs, property pages, listings, and online chat. It harnesses the power of social media for real estate sales, in one central location.
‘It’s an unbeatable way for homeowners to communicate the emotional pull of their property.”
“It’s a lot more revolutionary than even I originally thought. It really gives power back to the people and cuts out the big web portals.
The listing agent Nick Bardon said “It makes sense to sell real estate like this because it ensures everyone gets a fair deal, and that the property listing becomes way more social and shared, further increasing its exposure and interest.
“This kind of transparency is what bad agents fear, but if we at Elders embrace it with open arms I can see us becoming very popular!”
Housenet CEO, Mr Moffatt, is convinced this is what real estate needs.
“We’re helping people to change the property market for the better, by adapting social networking technology for local housing. It’s free to join, and a real win for consumers.”
Interested parties for 19a Bulli Rd, are encouraged to join Housenet.com.au and like the page www.housenet.com.au/toongabbiehouse so they can participate in the live chats and ask the vendor questions. The chat times are:
Wed 24/10 – 5.00pm
Mon 29/10 – 5.00pm
Fri 2/11 – 5.00pm
Join Housenet today at http://www.housenet.com.au
Further enquiries: Darren Moffatt — Email: firstname.lastname@example.org — Mobile: 0401 423 075
About Jhai Mitchell
Jhai is an award winning Internet Marketing Real Estate Agent for Elders Toongabbie and Kings Langley. After running his own internet marketing business he has now set his own sites for the real estate industry. He observed that 90% of real estate agents did not know how to market themselves online. Jhai is now fixed on one goal. To teach real estate agents that they can market online so much better than they currently are.
Since then he has been consistently quoted in the Sydney Morning Herald and Real Estate Business online. He is a regular guest blogger on TheHomePage.com.au, sharing his expertise of marketing aspects for the Real Estate Industry. His biggest passions are his wife, martial arts, dogs and most of all property.