Press Release — Toongabbie House ‘Talks’ For Sale.

toongabbie house on housenet

Press Release

Imme­di­ate use

TOONGABBIE, Octo­ber 19, 2012

Toongab­bie House ‘Talks’ For Sale.


In a strik­ing sales tac­tic, a Toongab­bie house will ‘talk’ online with poten­tial buy­ers using a new social net­work­ing site for real estate.

Eld­ers Toongab­bie will use, a social media site just for prop­erty, to sell a Toongab­bie house by offer­ing live online chats with the vendor .

In a major industry innov­a­tion, the House­net social net­work allows for vendors to cre­ate an inter­act­ive page for their prop­erty, where they can blog and chat anonym­ously with pos­sible purchasers.

Jhai Mitchell, Eld­ers Toongabbie’s social media mar­keter explains: “For the sale of 19a Bulli Rd Toongab­bie, we’ve cre­ated a page on House­net called ‘Toongab­bie House’. We’re con­duct­ing a series of live chat events at set times with the vendor, who will sit anonym­ously behind the page.

So in effect, the Toongab­bie House will ‘talk’ online with poten­tial buy­ers. It’s a great oppor­tun­ity for the pub­lic & poten­tial buy­ers to con­nect with the owner, and get a bet­ter insight into what makes the prop­erty so special.”

The ‘talk­ing’ Toongab­bie house is just one example of a new move­ment towards social real estate, accord­ing to House­net CEO, Dar­ren Moffatt.

Over the last few years, social media has played an increas­ing role in prop­erty sales, but it’s been very frag­men­ted and dif­fi­cult to man­age for agents, and has delivered mixed res­ults for vendors.

House­net solves this with an integ­rated plat­form of blogs, prop­erty pages, list­ings, and online chat. It har­nesses the power of social media for real estate sales, in one cent­ral location.

It’s an unbeat­able way for homeown­ers to com­mu­nic­ate the emo­tional pull of their property.”

PR blacktown sun Toongabbie houseEld­ers Toongab­bie is already a lead­ing online and social media innov­ator, but Mr Mitchell is espe­cially impressed with Housenet.

It’s a lot more revolu­tion­ary than even I ori­gin­ally thought. It really gives power back to the people and cuts out the big web portals.

The list­ing agent Nick Bardon said “It makes sense to sell real estate like this because it ensures every­one gets a fair deal, and that the prop­erty list­ing becomes way more social and shared, fur­ther increas­ing its expos­ure and interest.

This kind of trans­par­ency is what bad agents fear, but if we at Eld­ers embrace it with open arms I can see us becom­ing very popular!”

House­net CEO, Mr Mof­fatt, is con­vinced this is what real estate needs.

We’re help­ing people to change the prop­erty mar­ket for the bet­ter, by adapt­ing social net­work­ing tech­no­logy for local hous­ing. It’s free to join, and a real win for consumers.”

Inter­ested parties for 19a Bulli Rd, are encour­aged to join and like the page so they can par­ti­cip­ate in the live chats and ask the vendor ques­tions. The chat times are:

Wed 24/10 – 5.00pm

Mon 29/10 – 5.00pm

Fri 2/11 – 5.00pm

Join House­net today at

Fur­ther enquir­ies: Dar­ren Mof­fatt — Email: — Mobile: 0401 423 075


Jhai is an award win­ning Inter­net Mar­ket­ing Real Estate Agent for Eld­ers Toongab­bie and Kings Langley. After run­ning his own inter­net mar­ket­ing busi­ness he has now set his own sites for the real estate industry. He observed that 90% of real estate agents did not know how to mar­ket them­selves online. Jhai is now fixed on one goal. To teach real estate agents that they can mar­ket online so much bet­ter than they cur­rently are.

Since then he has been con­sist­ently quoted in the Sydney Morn­ing Her­ald and Real Estate Busi­ness online. He is a reg­u­lar guest blog­ger on, shar­ing his expert­ise of mar­ket­ing aspects for the Real Estate Industry. His biggest pas­sions are his wife, mar­tial arts, dogs and most of all property.

seven hills real estate agent NSW
Cnr Federal Road Prospect Highway Seven Hills NSW 2147 Australia