Selling Your Property? Consider Property Styling!
Your property has to look good online and in print, but also in person. How can you achieve this? By creating a memorable experience — because it’s the property they recall at the end of their busy day that will have them coming back to yours.
Many argue that property styling is just an additional cost at the selling stage that can be avoided — however to do so could be detrimental to that final figure you receive once that hammer has come down.
Property styling is about putting your best foot forward. Highlighting the great features of your property, while downplaying the not so desirable. Property stylists are a great resource to prepare your home for sale, however if your budget doesn’t allow it can also be achieved with your own existing items and some clever placement.
Basic Guidelines Of Property Styling Your Space For Open Days
- Display fresh flowers on tables or consoles
- Reflect light or greenery from outdoors with a wall mirror
- Minimise furniture to essentials — sofa, armchairs, coffee table, side tables and entertainment unit if applicable. This will increase the flow for traffic on open days and highlight the available space.
- Make sure all electrical cords are hidden or minimised.
- Symmetry is a strong visual — if you have 2 side tables, match 2 table lamps on them.
- Remove all personal photographs
- Hang either mirrors to reflect light or greenery from outside, or a large piece of art (or two smaller paired pieces together)
- Display with bowl of fruit, decorative cookbook, pasta jars and cooking utensils in a jug (wooden spoon, whisk, egg flip, etc)
- Display fresh flowers, or get creative with a cluster of stacked plates, napkins, piles of cutlery and bottles of wine and glasses for that ‘about to prepare for a celebration’ look!
- Keep linen basic — white fitted sheet, flat sheet, doona cover and pillows.
- Introduce colours to tie in with existing items in the room with the decorative cushions on the bed, accompanied with a textured throw.
- No built-in wardrobes? then make sure to include a dresser of some sort so the room doesn’t feel barren (include a lamp, mirror and maybe a small stack of books to create interest)
- Place one bedside for 1–2 single beds in a room, but anything from a double bed up should have a bedside table and lamp on each side. If it doesn’t fit, then the bed may be too large for the space.
- If you have enough room, introduce a small stool or occasional chair to an empty corner, or bench or ottoman at the end of a bed.
- Display with decorative candles and luxury soaps
- Hang or neatly fold crisp white towels
Home Office / Study
- Display the PC or laptop, keyboard, lamp and a few decorative books only
- Declutter bookcases to the bare minimum
- If you haven’t got a computer chair, use a nice occasional, dining chair or stool for something more interesting.
- Tiled or paved outdoor areas can be greatly refreshed with a high pressure gurney.
- Simplify outdoor furniture — remove everything but an outdoor dining setting or lounge and BBQ.
- Toys and play sets (unless large and permanent) should be removed from sight.
- Minimise outdoor plants to those that are the healthiest and place in simple decorative planters if not already.
- Accessorise existing settings with a tray, glasses and decorative bottles of water. Small plants such as succulents look good on tabletops, as well as decorative cushions to add colour.
- Open up that outdoor table market umbrella if you have one — make sure it’s clean and it’s not too windy a day!
- Got a pool area? then bring out the sun chair or lounge and fold a brightly coloured pool towel and place with a brightly coloured cushion to invoke that party outdoors feel.
- Can’t be said enough — Declutter, declutter, declutter!
- Most window dressings are dated or very taste specific — remove all that you can, as this will allow ample light and minimise visual clutter.
- Dead space in a room? Hang a small mirror, place a tall urn with taller sticks, or add a small occasional chair and cushion. Sometimes this smaller odd spaces can make way for a small console and chair implying a study area — great for growing families to see.
- Stained carpet or damaged wood flooring that can’t be repaired prior? simple! strategic furniture and rug placement will distract and assist in creating layers to the room in question.
- Don’t leave walls empty — If you have large pieces of simple art or mirrors — hang them strategically throughout. This not only creates warmth and interest but creates height by making the viewer look up higher than usual — walls are too easy to patch and paint to worry about holes from art and mirrors — hang those beauties up!
- Sometimes it can’t be avoided — but a refresh of paintwork throughout really can make all the difference. Stick to white where you can but make sure you’re colour consulted on the correct white as they’re definitely not all made equal.
Remember: You’re wanting to have prospective purchasers imagine themselves in this space. Make it easier for them by removing any personal items or references that could possibly make them feel like they’re intruding. The point is to make the house feel like a home they could literally move into that day.
If the costs of styling your home completely seems out of reach, most property styling companies offer accessory and linen packages only, or the option of hiring just a few pieces as opposed to fitting out an entire home.
Not only can you take on board these simple guidelines to style your property for sale — but utilise them for decorating and styling your existing home for a quick refresh of any space.
Still need help? Then contact Crystal Amesbury for an online consult anytime.
About Crystal Amesbury
Crystal Amesbury is a freelance interior designer and decorator based in Inner West Sydney, NSW, Australia. Crystal holds a Diploma of Interior Design & Decoration, earned over years spent working in several related industries. Her professional qualification, combined with her years of experience in event hire, property redevelopment & styling, social media marketing and retail management, brings a unique and valuable depth and breadth of skill to your interior design & decor projects. Crystal is also a contributor to online home interiors & lifestyle magazine Adore Home Online Magazine, providing product research and resourcing and conducting interviews for this popular Australian design destination.
Crystal draws on her diverse experience to think outside the box, bringing fresh ideas for your favourite spaces. Whether re-working or starting anew, Crystal can interpret your vision, helping you achieve that perfect balance of comfort, function and beauty. From property and event styling advice, to concept creation and development for your interior design projects, you’ll find that Crystal brings passion and energy to all her consulting and design services