How To Spot An Internet Savvy, Property Selling Batwoman.

Real estate agents are strug­gling to find their feet in the new digital world, many going to great lengths to pro­mote their skills using the latest trends in tech­no­logy. If you haven’t seen the you­tube video with a real estate agent rap­ping about a house or Bat­wo­man appear­ing in the pho­tos of a prop­erty you are look­ing to buy, you soon will.

There seems to be mixed reac­tion among agents in favor of online mar­ket­ing, many embra­cing the change while oth­ers are choos­ing to stick to the fundamentals.

Property batwoman

The real estate industry’s tech­no­logy argument

There is a heated dis­cus­sion in our industry about fol­low­ing tried and tested meth­ods of achiev­ing res­ults or util­iz­ing the read­ily avail­able tech­no­logy and mar­ket­ing ourselves online. I believe agents can have both thus increas­ing pro­ductiv­ity and sales. I have ded­ic­ated 3 years of my life to integ­rat­ing the best ways of the old ways selling a prop­erty into the new web 2.0 age.

The old ways of doing real estate still work

There are real estate agents out there that still work off rolo­dex card sys­tems and high­light­ers. These agents have built their busi­ness by build­ing their repu­ta­tion the old-fashioned way: door knock­ing, cold call­ing, net­work­ing, hard work and have done well for them­selves. How­ever, most of them have built their busi­ness before tech­no­logy played a massive part in real estate. Change is now upon them and they are strug­gling to find the best way to imple­ment tech­no­logy, without com­prom­ising the fun­da­ment­als that work.

Tech­no­logy is chan­ging mar­ket­ing quickly for real estate agents

Agents are now start­ing to integ­rate the best of the old with the new. For example;

  • Trans­fer of old rolo­dexes and files of buy­ers into a data­base that is access­ible via iPads.
  • Trans­fer news­let­ters into click­able emails with up-to-date sold properties.Gen y look for property
  • Trans­fer Paper floor plans into online floor plans with pho­tos or video.

Basic­ally agents are imple­ment­ing new tech­no­logy bit by bit into their former 1.0 busi­ness prac­tices. We like to call these agents “Agent 2.0”.

How To Spot “Real Estate Agent 2.0”

Agent 2.0 is a sig­ni­fic­ant upgrade from agent 1.0. This agent is able to imme­di­ately send a con­tract using his iPad to the buyer whilst at the open home, without any delays. They work at double the the speed of agent 1.0 as they only need to do 1/3 of the data entry of their predecessors.

They are able to cre­ate a ‘buzz’  about a cer­tain prop­erty using social media by reg­u­larly updat­ing stats via their smart phone. You will be able to find them on Google within a blink of an eye. The video mar­ket­ing will be second to none. They are able to cre­ate instant reports of interest on any par­tic­u­lar prop­erty they are selling, and adjust their mar­ket­ing to keep a high level of interest. The beauty about agent 2.0 is that they can do all of this out of the office.

Whim­sical ana­logy aside, the pro­ductiv­ity of Eld­ers Real Estate Toongab­bie and Eld­ers Real Estate Langley is at an all-time high. In Novem­ber 2013 our office in Toongab­bie set a new record for prop­erty sales in the area. I’m not say­ing there wasn’t  some good old fash­ioned door knock­ing and cold call­ing involved, how­ever I’m sure the integ­ra­tion between new tech­no­logy, mar­ket­ing, and com­mu­nic­a­tion sys­tems were a major con­trib­ut­ing factor.

Agent 2.0 com­mu­nic­ates with buy­ers the way gen­er­a­tion Y likes it

There is no doubt that gen­er­a­tion Y is becom­ing a grow­ing group of home buy­ers. These buy­ers are smart, Inter­net savvy, and aren’t afraid to do their research. One of the main inform­a­tion sources for this gen­er­a­tion is social media with com­mon ques­tions such as “how do I get into the mar­ket?”, and “check out this prop­erty should I buy it?”. They are look­ing for advice and someone they can trust to guide them through the prop­erty maze.

This is where agent 2.0 comes in. Where just like the old way of build­ing a list of buy­ers in a rolo­dex, Agent 2.0 is build­ing a list online instead. The dif­fer­ence is, this list is being built with buy­ers that like, know and trust the agent before they even meet. This can be in many forms, such as a friends list on Face­book or Twit­ter fol­low­ers retweet­ing their use­ful updates.

These agents are not sup­ply­ing new inform­a­tion that 1.0 agents don’t already know, but the dif­fer­ence is they are just com­mu­nic­at­ing with gen­er­a­tion Y in their own con­text. This helps people to see a per­son­al­ity behind the brand and thus builds trust. When all of these ele­ments comes together, these buy­ers are more likely to buy from the agent.

Gen Y at dinner but on mobile phone

So when you’re choos­ing a real estate agent to sell your prop­erty, think about “what type of people are going to buy my prop­erty?”. Here is a quick check­list to see if your real estate agent is doing it right;

  • They have more than 60 friends on their social media accounts
  • People are lik­ing and com­ment­ing on their page
  • To build rela­tion­ships online they should be post­ing at least twice a week
  • Send a mes­sage to them via social media to see if they respond
  • Check their Google online reviews
  • Can you find them on Google without using their brand name?

These are some very simple and effect­ive tests that can make all the dif­fer­ence with reach­ing gen­er­a­tion Y buy­ers. If you are look­ing for an prop­erty selling Bat­wo­man or an inter­net savvy real estate agent, give us a no oblig­a­tion call.

About 

Jhai is an award win­ning Inter­net Mar­ket­ing Real Estate Agent for Eld­ers Toongab­bie and Kings Langley. After run­ning his own inter­net mar­ket­ing busi­ness he has now set his own sites for the real estate industry. He observed that 90% of real estate agents did not know how to mar­ket them­selves online. Jhai is now fixed on one goal. To teach real estate agents that they can mar­ket online so much bet­ter than they cur­rently are.

Since then he has been con­sist­ently quoted in the Sydney Morn­ing Her­ald and Real Estate Busi­ness online. He is a reg­u­lar guest blog­ger on TheHomePage.com.au, shar­ing his expert­ise of mar­ket­ing aspects for the Real Estate Industry. His biggest pas­sions are his wife, mar­tial arts, dogs and most of all property.

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