How To Spot An Internet Savvy, Property Selling Batwoman.
Real estate agents are struggling to find their feet in the new digital world, many going to great lengths to promote their skills using the latest trends in technology. If you haven’t seen the youtube video with a real estate agent rapping about a house or Batwoman appearing in the photos of a property you are looking to buy, you soon will.
There seems to be mixed reaction among agents in favor of online marketing, many embracing the change while others are choosing to stick to the fundamentals.
The real estate industry’s technology argument
There is a heated discussion in our industry about following tried and tested methods of achieving results or utilizing the readily available technology and marketing ourselves online. I believe agents can have both thus increasing productivity and sales. I have dedicated 3 years of my life to integrating the best ways of the old ways selling a property into the new web 2.0 age.
The old ways of doing real estate still work
There are real estate agents out there that still work off rolodex card systems and highlighters. These agents have built their business by building their reputation the old-fashioned way: door knocking, cold calling, networking, hard work and have done well for themselves. However, most of them have built their business before technology played a massive part in real estate. Change is now upon them and they are struggling to find the best way to implement technology, without compromising the fundamentals that work.
Technology is changing marketing quickly for real estate agents
Agents are now starting to integrate the best of the old with the new. For example;
- Transfer of old rolodexes and files of buyers into a database that is accessible via iPads.
- Transfer newsletters into clickable emails with up-to-date sold properties.
- Transfer Paper floor plans into online floor plans with photos or video.
Basically agents are implementing new technology bit by bit into their former 1.0 business practices. We like to call these agents “Agent 2.0”.
How To Spot “Real Estate Agent 2.0”
Agent 2.0 is a significant upgrade from agent 1.0. This agent is able to immediately send a contract using his iPad to the buyer whilst at the open home, without any delays. They work at double the the speed of agent 1.0 as they only need to do 1/3 of the data entry of their predecessors.
They are able to create a ‘buzz’ about a certain property using social media by regularly updating stats via their smart phone. You will be able to find them on Google within a blink of an eye. The video marketing will be second to none. They are able to create instant reports of interest on any particular property they are selling, and adjust their marketing to keep a high level of interest. The beauty about agent 2.0 is that they can do all of this out of the office.
Whimsical analogy aside, the productivity of Elders Real Estate Toongabbie and Elders Real Estate Langley is at an all-time high. In November 2013 our office in Toongabbie set a new record for property sales in the area. I’m not saying there wasn’t some good old fashioned door knocking and cold calling involved, however I’m sure the integration between new technology, marketing, and communication systems were a major contributing factor.
Agent 2.0 communicates with buyers the way generation Y likes it
There is no doubt that generation Y is becoming a growing group of home buyers. These buyers are smart, Internet savvy, and aren’t afraid to do their research. One of the main information sources for this generation is social media with common questions such as “how do I get into the market?”, and “check out this property should I buy it?”. They are looking for advice and someone they can trust to guide them through the property maze.
This is where agent 2.0 comes in. Where just like the old way of building a list of buyers in a rolodex, Agent 2.0 is building a list online instead. The difference is, this list is being built with buyers that like, know and trust the agent before they even meet. This can be in many forms, such as a friends list on Facebook or Twitter followers retweeting their useful updates.
These agents are not supplying new information that 1.0 agents don’t already know, but the difference is they are just communicating with generation Y in their own context. This helps people to see a personality behind the brand and thus builds trust. When all of these elements comes together, these buyers are more likely to buy from the agent.
So when you’re choosing a real estate agent to sell your property, think about “what type of people are going to buy my property?”. Here is a quick checklist to see if your real estate agent is doing it right;
- They have more than 60 friends on their social media accounts
- People are liking and commenting on their page
- To build relationships online they should be posting at least twice a week
- Send a message to them via social media to see if they respond
- Check their Google online reviews
- Can you find them on Google without using their brand name?
These are some very simple and effective tests that can make all the difference with reaching generation Y buyers. If you are looking for an property selling Batwoman or an internet savvy real estate agent, give us a no obligation call.
About Jhai Mitchell
Jhai is an award winning Internet Marketing Real Estate Agent for Elders Toongabbie and Kings Langley. After running his own internet marketing business he has now set his own sites for the real estate industry. He observed that 90% of real estate agents did not know how to market themselves online. Jhai is now fixed on one goal. To teach real estate agents that they can market online so much better than they currently are.
Since then he has been consistently quoted in the Sydney Morning Herald and Real Estate Business online. He is a regular guest blogger on TheHomePage.com.au, sharing his expertise of marketing aspects for the Real Estate Industry. His biggest passions are his wife, martial arts, dogs and most of all property.