How To Get Onto Real Estate Agent’s Hot List

We are not all dodgy and sell all the good deals to our friends.

It is a com­mon per­cep­tion that real estate agents are not trust­worthy and will do any­thing to get a deal across the line. First of all this is not true but because of this per­cep­tion we are the most heav­ily legis­lated and most watched industry in Aus­tralia, with over five gov­ern­ment depart­ments keep­ing us in check. Most real estate agent’s although they won’t admit it, just want to do their job to the best of their abil­ity and make money without get­ting sued or fined. If any­one does break the rules, they are nor­mally caught imme­di­ately. Prob­lems can eas­ily be picked up by a trust account audit. 

The buyer hot listVIP home buyer hot list limo

Because it is a tough mar­ket for buy­ers we con­stantly have people miss­ing out on prop­er­ties. They do their best to try and become friends with us and think that we will risk our sales license to give them an amaz­ing deal. When this doesn’t hap­pen buy­ers seem to think that we have an inside club that we only sell good deals to. Don’t get me wrong we do have hot lists but they’re cer­tainly not made of friends and fam­ily. They usu­ally con­sist of cashed up easy to deal with no non­sense prop­erty investors, developers/builders and renovators.

Buy­ers don’t real­ise that there is a catch if we sell prop­er­ties below mar­ket value. If we do this sellers will start to think that we sell prop­er­ties too cheap, and there­fore don’t want to sell their house with us. If we don’t have prop­er­ties to sell we lose our repu­ta­tion and the abil­ity to put food on the table. We do our best to work with both parties but at the end of the day we have a fidu­ciary require­ment to work in the best interest of the seller. If we don’t do this we can eas­ily be taken to court, fined and pos­sibly lose our sales license. Believe me this does happen.

A day in the life of a real estate agent

Real estate agent’s spends most of our work­ing life look­ing for prop­er­ties to sell try­ing to meet our tar­gets to feed our mort­gage. We spend many hours late into the night SMS, call­ing, email­ing, and even door knock­ing try­ing to find that next list­ing that is going to put them on the map and help them build their pro­file. Basic­ally our lives involve pro­spect­ing, pro­spect­ing and some more prospecting.

Our lives revolve around meet­ing targetsSeven Hills Real esate agent Working Hard

Believe it or not the aver­age wage for a real estate agent is about $48,000 We have to meet our tar­gets before we get paid our wage let alone make extra com­mis­sion. Every day is an emo­tional rollercoaster.

Funny enough we have a lot of people that actu­ally like to lie to us on a daily basis. Some of us have grown large egos to handle the rejec­tion. This helps us bounce back when people say they are going to give us their prop­erty to list for sale but then we wake up in the morn­ing, switch on our com­puter and see that it is lis­ted with one of our com­pet­it­ors. This is one of our pet peeves as we nor­mally hate our com­pet­i­tion, espe­cially if they have “bought the list­ing” (agent quot­ing a high price to get a prop­erty list­ing).

We go to sleep think­ing about where our next list­ing is going to come from. We live and breathe real estate, there is no such thing as time off for us. By under­stand­ing The psyche of a real estate agent, this will help you com­mu­nic­ate bet­ter with them.

How to get onto real estate agent’s hotlist

  • Trust — do what you say
  • Remem­ber their name
  • Remem­ber what house you saw them at
  • Ask them many ques­tions “they love to show off what they know”
  • Ask for their opinion
  • Don’t be a know it all — be humble
  • Ask to be on their mail­ing list
  • Call them up and talk about their sales
  • Help them out –send them a selling lead
  • Give them your real address, mobile and email (con­tact them if inform­a­tion is not com­ing through)
  • Make an offer
  • Sell a house with them
  • Help them sell your prop­erty with paid marketing
  • Send them a mem­or­able gift if they helped you
  • Give them a testimonial

Biggest tip;

A real estate agent’s ego and sense of worth is attached to their com­mis­sion. If you pay them stand­ard com­mis­sion with a bonus, not only will they love you and work like crazy, they will feel like you under­stand them and appre­ci­ate all the years they have put into them­selves. Besides, if they found you a good deal with profit in it, why not reward them as an incent­ive to bring you more.

Sum­mary

There are a lot of advant­ages hav­ing the best agent in your sub­urb on your side. Hope­fully I have given you enough insight to under­stand where we are com­ing from and change your per­cep­tion of us. If you apply these tips I prom­ise you it will help take the bumps out of your prop­erty journey.

About 

Jhai is an award win­ning Inter­net Mar­ket­ing Real Estate Agent for Eld­ers Toongab­bie and Kings Langley. After run­ning his own inter­net mar­ket­ing busi­ness he has now set his own sites for the real estate industry. He observed that 90% of real estate agents did not know how to mar­ket them­selves online. Jhai is now fixed on one goal. To teach real estate agents that they can mar­ket online so much bet­ter than they cur­rently are.

Since then he has been con­sist­ently quoted in the Sydney Morn­ing Her­ald and Real Estate Busi­ness online. He is a reg­u­lar guest blog­ger on TheHomePage.com.au, shar­ing his expert­ise of mar­ket­ing aspects for the Real Estate Industry. His biggest pas­sions are his wife, mar­tial arts, dogs and most of all property.

seven hills real estate agent NSW
Cnr Federal Road Prospect Highway Seven Hills NSW 2147 Australia