How To Find Out Who Is The Best Agent In Your Area — Part 2

Makes sug­ges­tions on quick and easy things to do to get a bet­ter price

For many reas­ons real estate agent’s don’t nor­mally ren­ov­ate for profit but they surely do know what will increase value of a prop­erty. It just comes down to you not to over­cap­it­al­ise on the improve­ments. If you can do this and take on sug­ges­tions from real estate agent’s without skip­ping on the work­man­ship you can do very well.

Believe it or not small things like clean­ing win­dows, basic gardening/cleaning up and a fresh coat of neut­ral mod­ern col­ours can add $4 to every $1 you put in when it comes to selling. A good agent will also tell you what will not add value, and this can save you a lot of time and money. As for an inex­per­i­enced agent would prob­ably be wishy-washy and is not to give you spe­cific things.

Not afraid to tell it like it is

This can make all the dif­fer­ence, as you may not like what they have to say but I can surely save you a lot of time on money for example;

Let’s say interest rates are up and the mar­ket is down. You have lis­ted your prop­erty on a good price accord­ing to pre­vi­ous sales around your area. Let’s say as you list the prop­erty on the mar­ket another interest rate rise has hit and the buyer feed­back hasn’t come back as you would like.

You’ve lived in your prop­erty for 20 years and you brought up chil­dren in the home. You have fond memor­ies of liv­ing in the area and you think it’s a great place to live. All the buy­ers that come through your prop­erty give you crit­ical feed­back com­pared to what’s on the mar­ket right now. You receive no offers and the mar­ket is approx­im­ately going down $10,000 a month.Real estate agnet doing his job funny

Inex­per­i­enced agent

An inex­per­i­enced agent that doesn’t know what to say in this mar­ket will be too afraid to say any­thing and con­tinue to leave your prop­erty on that higher price and just hope that someone comes in that gets emo­tion­ally attached to your home. Your home sits on the mar­ket for three months and now is worth $30,000 less.

Exper­i­enced agent

A good agent will know the right things to say and pass on the feed­back. Let you know how quickly the mar­ket is going down. He will advise you to mar­ket your prop­erty more aggress­ively to get a bet­ter price sooner. You may have lost $10,000 as the mar­ket is trend­ing down­wards but it’s bet­ter than $30,000 as in the pre­vi­ous example.

Good agents have exper­i­enced the ups and downs in the prop­erty mar­ket and know how to can­didly talk to home sellers to help them get the best res­ult in the mar­ket they find them­selves in. We call it chas­ing the mar­ket and you’ll start to see this as a com­mon occur­rence as interest rates go up.

Good reviews on Google

The most accur­ate reviews in the real estate industry I found on google itself. There are a lot of web­sites out there that have Real estate agent reviews but a lot of them can be con­trolled by the agent. Google audits it’s reviews and has an algorithm to pre­vent people from tam­per­ing with reviews.

The algorithm will even find out how reli­able the review is and remove reviews that square res­ults. They do this so that reviews can be used in their search algorithm when you’re look­ing for the “best real estate agent” in the area for example.

I also recom­mend to call the people that the agent has giv­ing you as a testi­mo­nial and have a can­did con­ver­sa­tion with them. Yes it can be con­front­ing but doing your home­work should help you decide who you think is the best real estate agent.

Do they adhere to good prop­erty mar­ket­ing principles?

Con­tacts to help keep the sale together

It is rare that a prop­erty sale will have no hurdles, and a good agent has built a team around him to help keep the most trick­i­est of sales together. The team con­sists of;

  • Mort­gage broker
  • Fin­an­cial planner
  • Soli­citor
  • Valuer
  • Pest inspector
  • Build­ing inspector
  • Prop­erty manager
  • Account­ant
  • Cleaner
  • Trades­people

For example in our office we have been through many of these people and over time we have built rela­tion­ships with them. As we can­not accept com­mis­sions from them but hav­ing a good rela­tion­ship with them will help us get a trans­ac­tion through that may seem impossible in the time­frame.
Because real estate agent’s can help you make 10% all lose you 10% it is very import­ant to look for these char­ac­ter­ist­ics. If you find an agent that ticks all the boxes hold onto them and build a rela­tion­ship with them. You never know when you may need a ques­tion answered and with so much at stake you need to know it’s reli­able advice.


Jhai is an award win­ning Inter­net Mar­ket­ing Real Estate Agent for Eld­ers Toongab­bie and Kings Langley. After run­ning his own inter­net mar­ket­ing busi­ness he has now set his own sites for the real estate industry. He observed that 90% of real estate agents did not know how to mar­ket them­selves online. Jhai is now fixed on one goal. To teach real estate agents that they can mar­ket online so much bet­ter than they cur­rently are.

Since then he has been con­sist­ently quoted in the Sydney Morn­ing Her­ald and Real Estate Busi­ness online. He is a reg­u­lar guest blog­ger on, shar­ing his expert­ise of mar­ket­ing aspects for the Real Estate Industry. His biggest pas­sions are his wife, mar­tial arts, dogs and most of all property.

seven hills real estate agent NSW
Cnr Federal Road Prospect Highway Seven Hills NSW 2147 Australia