Are All Real Estate Agents Rich And Overpaid?

There is a debate in the world about the use­ful­ness, and alleged obscene amounts of money earned by some pro­fes­sions. We are aware of the fact that real estate agents are not the most trus­ted pro­fes­sions in Aus­tralia. In 2011 Aus­tralia Reader’s Digest sur­veyed 1000 Reader’s. Here is where we ranked in;

38. Celebrit­ies
39. Sex work­ers
40. Journ­al­ists
41. Taxi drivers
42. Real estate agents
43. Car sales­men
44. Politi­cians
45. Tele-marketers

I can see why the pub­lic has ranked us this way and I’m going to make it my mis­sion in this art­icle to expose the truth and show how rich we really are!

Are real estate agents overpaid?

The truth is that the aver­age real estate agent only makes a mod­est income of $47,457 p.a. See inde­pend­ent resource Pay­Scale below;

the average pay real estate agent sydney australia

There is dif­fer­ence between a real estate agent and a real estate agency which fuels the myth of indi­vidual Real Estate Agents earn­ing big money for selling a home. The indi­vidual agent would only earn a por­tion of the com­mis­sion for each sale with the bal­ance going to his / her agency. It would be com­mon for an indi­vidual agent to earn 1/3 of the com­mis­sion for the sale and the bal­ance going to the agency he/she is work­ing under.

How many hours real estate agents actu­ally put in?

Just like any self-employed per­son you will need a pas­sion for what you do, a crazy work ethic and have some of the same insec­ur­it­ies as us real estate agents (no work — no pay). On a reg­u­lar basis many of us work 12 hour days includ­ing Sundays. We some­times work with cli­ents for 2 years or more before mak­ing any money out of the rela­tion­ship and some we may still be help­ing 3 years down the track without hav­ing done any business.

Risk VS Reward

How many trades people would do all the prep work and put everything in place to com­plete the job, hav­ing paid for everything needed to get the job to the start­ing line, only to have to wait per­haps weeks, months or years to real­ise any form of pay­ment, if at all? And what if, after all that work and out­lay, the whole thing goes pear-shaped and falls over due to some­thing that the real estate agent can’t control?

If a real estate agent clocked in and out each time they worked on a par­tic­u­lar prop­erty, kept a detailed list of asso­ci­ated expenses and then did the math from the final com­mis­sion paid over the time taken to earn it, the rate would work out to be close to the min­imum $/hour as defined by the powers that be, in the major­ity of cases.

I want you to ask your­self this: how many people would work with no retainer, no car allow­ance, and every week­end, some nights, sup­ply your own sta­tion­ery, busi­ness cards etc and you only get paid if you get the results.

Now that’s not to say that some sales don’t cal­cu­late differently

Those homes that are lis­ted and sold quickly after only a short rela­tion­ship are obvi­ously, far more prof­it­able from that view­point, how­ever, they are the excep­tion, rather than the rule. Most people take around 6 — 18 months to sell their home from the moment they get the idea and start check­ing into it until the day the house settles. So if you work it out, here is the mega com­mis­sion you think a real estate agent earns for a sale.

The com­mis­sion cut up

Let’s say an even $10K for the pur­pose of this exer­cise and we’ll use all the low­est com­mon vari­ables: $10K com­mis­sion for 6 months work (180 days),

Let’s say at 3 hours per day,

3 days per week (just for argu­ments sake) = 216 hours = $46.30 / hour (approx).

From that, you need to take the Fran­chise Fee (if applic­able) @ 10% = $41.67 / hour and then take out the cut that the agency you work for gets — for an aver­age agent, that’s 50% = $20.84 / hour maybe a refer­ral fee. At this stage we haven’t even taken the taxes, fuel, car, phone, train­ing and other over­heads out yet. I don’t see many of us retir­ing to Hawaii any­time soon on those numbers.

Are real estate agent overpaid, The commission cut up

The reason agents are paid so much is the risk, how many people would go to work 10–12 hours a day 6–7 days and pos­sibly not get paid? Ser­i­ously think about who would go to work do their job, be on call, get dragged away from their fam­ily and then at end pos­sibly not get paid. The aver­age agent earns $60-$80k per year work­ing hours that most would have their uni­ons shut down a work­place if they would forced to do, let alone at the risk of not get­ting paid.

Some agents not worth the money

A real estate agent will earn in dir­ect pro­por­tion to the amount of work they put into their job. Yes, there are a large num­ber of agents who aren’t worth put­ting out if they were on fire; that’s why you need to inter­view a few before you decide who to work with.

The Good

Just like any­one that is good at their job they are in high demand.

  • They have meth­ods, know online/offline mar­ket­ing, sys­tems, and a track record of success.
  • You will see their mar­ket­ing and sign boards every­where on a reg­u­lar basis.

Yes, a lot of agents go for price reduc­tions as their only option to sell prop­erty — but not good agents, they know how to do the job prop­erly and they can;

a) Price the home cor­rectly in the first place with a clear proven strategy in mind and

b) Will find the real reason why the prop­erty isn’t selling (put all B.S. to the side); it’s not always because of the price.

I will agree, some agents have egos lar­ger than the known uni­verse; they need some inher­ent belief in their own abil­it­ies to be able to get up each day and be told to ‘rack off’ by the next 40 people they speak to and keep com­ing back for more.

The Aver­age

It’s the old 80/20 rule. 20% of the agents make 80% of the money. A good real estate agent will con­tinue to learn and hone their skills over their career: oth­ers will plod along, last­ing maybe a year in a job they were never suited to but were drawn to by the prom­ise of unlim­ited earn­ing capa­city, total work/life free­dom and other shiny con­cepts that can’t be delivered without massive effort and con­stant hard work.

Bad agent photos realestate.com.au

 

This is why we have a massive influx of Gen Y’s enter­ing the industry but they are lucky if they make it past the 12 month mark. We also have one of the highest churn rates of new staff and broken dreams as an industry (there is always fresh meet for the grinder in the real estate industry).

  • These agents don’t have a clear plan, meth­ods, they have no idea about online/offline mar­ket­ing, lim­ited sys­tems, and struggle to show a track record of success.
  • You will not see their mar­ket­ing and sign boards on a reg­u­lar basis.

The bad

When you inter­view these agents they fold eas­ily when you quiz them about their nego­ti­ation abil­it­ies. They will resort quickly to com­mis­sion cut­ting to get your prop­erty listing.

There is an old say­ing “Price Is Only An Issue In The Absence Of Value”

Quite possibly the worst real estate photo I've seen for a while

Good agents spend a lot of time and money learn­ing nego­ti­ation so if an agent can­not nego­ti­ate his/her fee what will they do with the price of you home? HHHmmm… I wonder…..

These agents are best char­ac­ter­ised by;

  • No clear method of nego­ti­ation and resort to com­mis­sion cut­ting to sign you up.
  • Lazy and want to belt the price to below the land value.
  • Don’t bother with decent sig­nage, then for­get to advert­ise the open house and won­der why no one turns up but use the excuse to say “your price is too high”.
  • Use of par­tic­u­larly bad pho­to­graphy thus tar­geted by buyer agents on the hunt for easy/cheap deals. Here is a gal­lery of bad agent pho­tos and why I have selec­ted them.

Real estate agents are worth it for most sellers.

A good agent earns his/her fee. As for the top earners? Yes there are a few who earn $500,000 a year, just as there are salespeople in other fields that earn that sort of money. But for every $500K earner, I will show you another 500 salespeople who earn less than $60,000, par­tic­u­larly after deduct­ing their vehicle and phone costs. Suc­cess­ful people earn good money, unsuc­cess­ful people do not. That is how the free enter­prise sys­tem works, people!

As for people selling their own homes, remem­ber that the skill of a good Real estate agent is to get the buyer up in price, nego­ti­ate the deal. The aver­age per­son does not have this skill and gets less for their home.

What some people must under­stand is that most people do not sell and buy a ter­rific amount of houses in their life­time. For the major­ity they may sell 1 or 2. For the most part sellers are very emo­tional when selling and at times tem­por­ar­ily insane. There­fore you need an object­ive party hand­ling the negotiations.

The per­sonal sacrifices

The thing is… real estate agents can be as wealthy or as poor as any­one, but what people for­get is the amount of sac­ri­fice of per­sonal time and energy that goes into suc­cess­ful agents. To those of you who say they don’t deserve what they earn, I chal­lenge you — agents make the choice to either work their guts out to make the most they can, or they can cruise by and do the bare minimum…therefore earn­ing the min­imum wage. In today’s world where even the smal­lest com­mod­it­ies come with huge price tags, most people have to earn as much as they can to sup­port their fam­il­ies and life­styles, but oh boy does it come at a price. Leav­ing before 8am and get­ting home at 9pm, kids school events missed, week­ends full of open homes and nego­ti­ation, and that bloody phone that can never be turned off!

Real estate agent Working like a dog

Real estate agent “work­ing like a dog”.

You say they’re always out at lunch? Most likely it’s a meet­ing with a cli­ent, or a nego­ti­ation. Swan into work whenever they want? Well sure, they’re mostly out of the office on the road clos­ing deals, doing inspec­tions or vis­it­ing homes for apprais­als. Real estate agents live and die by the work they do and abso­lutely deserve what they earn. They give up a lot to achieve suc­cess, going from abso­lutely noth­ing to a thriv­ing career based on their own hard work and tenacity.

Look­ing rich is all part of good real estate agent marketing

Would you trust your most valu­able asset with an unsuc­cess­ful look­ing real estate agent?

At this stage you may be ask­ing your­self how come real estate agents own expens­ive cars, watches, and offices? As you prob­ably have already real­ised agents are all about per­sonal promotion.

Blake Garvey acton real estate agent good looking and on The Bachelor

Blake Gar­vey acton real estate agent good look­ing and on The Bachelor

To even get an inter­view as an agent you have to already look the part (espe­cially for me as Gen Y with no exper­i­ence at the time). For me that meant I had to get a car loan and buy a late model car, nice suit, watch and cuff­links (all on credit card).

I know many real estate agents that don’t really care about what car they drive, such as

Leon Giet­zmann a Seven Hills real estate agent but unfor­tu­nately we live in a mater­i­al­istic soci­ety. He drove an old ford for many years but he real­ised he had to even­tu­ally buy a car that looked good. Sellers make judg­ments whether we like it on not on such things, either it be sub­con­sciously or consciously.

Because we look suc­cess­ful, people have pre­con­ceived notions that we are liv­ing it up but in real­ity it’s all good mar­ket­ing. I often ask the agents around the office “How was your week­end?”. The usual reply is “Aaaarrrr I was in the office for most of it”. End of conversation.

Why do I need an agent when tech­no­logy helps me do it so easily?

You may still be think­ing if someone WANTS to buy a house THEY WILL, and the Real Estate Agent him/herself will have abso­lutely noth­ing to do with that decision!

This is true to some extent but at what price?

If you think real estate agents are a dying breed and you think you can sell you own prop­erty for top dol­lar. I think you should, but just make sure;

  • you don’t hold back on the marketing,
  • have a sys­tem of nego­ti­ation to get the best offer,
  • flex­ible work hours for buyer meetings
  • and do your best not to get emotional.

Although there are many own­ers who have the abil­ity to sell their own homes, there are mil­lions of oth­ers who are pet­ri­fied at the very thought. Here is one example that I have seen a few times. The “Sale by Owner” vendor has had what he con­siders to be an excel­lent inspec­tion with Mr and Mrs Jones. They are mak­ing good buy­ing noises, or so he thinks. They say “We will get back to you”. Two days go by and not a word! What does the private seller do? Does he phone them? The thought crosses his mind that if he does that, he might risk appear­ing as an anxious seller! Does he even have their con­tact details? Does he start to doubt his assumed abil­ity to be able to spot a def­in­ite buy­ing sig­nal? Hmmm! Maybe this is not as easy as I thought!

A good agent doesn’t have to worry about these things. He is not embar­rassed to phone Mr and Mrs Jones. That is his job! A good agent is also a damn sight bet­ter in spot­ting buy­ing sig­nals than the aver­age home owner. If Mr and Mrs Jones had been mak­ing genu­ine buy­ing sig­nals the good agent would have had them back to his office nego­ti­at­ing and filling out an offer! That is the difference.

Sellers that get emo­tional dur­ing the selling and the nego­ti­ation pro­cess usu­ally make irre­vers­ible bad decisions (unknow­ingly), that cost them more than an agent would have. I have seen it almost on a daily basis and I will admit I have made many of the bad decisions when I first star­ted. This is why good agents spend thou­sands of dol­lars on coach­ing and train­ing of selling sys­tems. This human ele­ment of selling a prop­erty is why real estate agents will always be needed, but the way we sell is con­stantly changing.

Sum­mary

Now you know about the good, the aver­age, and the just plane incom­pet­ent. But not all is lost. By now you should able to dis­cern between the agent types and pick a good one. If you’re still in the “I don’t need an agent” boat, that’s fine so long as do your home­work, are well pre­pared and do your best to not get emo­tional. I’ve seen many own­ers leave money on the table and not even know. I recom­mend you buy some train­ing from Glenn Twiddle a well-known real estate agent coach, and spend hours mem­or­ising scripts and dia­logs from YouTube.

If you are look­ing for a good real estate agent that can pass all the tests above, give us a call and inter­view us. I’m con­fid­ent we will pass with fly­ing colours.

 

About 

Jhai is an award win­ning Inter­net Mar­ket­ing Real Estate Agent for Eld­ers Toongab­bie and Kings Langley. After run­ning his own inter­net mar­ket­ing busi­ness he has now set his own sites for the real estate industry. He observed that 90% of real estate agents did not know how to mar­ket them­selves online. Jhai is now fixed on one goal. To teach real estate agents that they can mar­ket online so much bet­ter than they cur­rently are.

Since then he has been con­sist­ently quoted in the Sydney Morn­ing Her­ald and Real Estate Busi­ness online. He is a reg­u­lar guest blog­ger on TheHomePage.com.au, shar­ing his expert­ise of mar­ket­ing aspects for the Real Estate Industry. His biggest pas­sions are his wife, mar­tial arts, dogs and most of all property.

seven hills real estate agent NSW
Cnr Federal Road Prospect Highway Seven Hills NSW 2147 Australia